With over 200 sessions, meetings, and events planned for CBC 2015, it may be hard to narrow down what content you will want to focus on in Portland. But we are here to help! This blog will spotlight 11 killer sessions not to be missed in Portland. These highlighted sessions happen to be curated by VicinityBrew clients in a variety of organizational roles. Not only are the following sessions full of rich knowledge and learning opportunities, they also happen to feature breweries who utilize our VicinityBrew Brewery Management Software.
VicinityBrew Client CBC 2015 Sessions
1. Keynote Address & General Session
Leadership expert and anthropologist Simon Sinek will deliver the keynote address. Sinek is best known for popularizing the concept of “Why”—the belief that people don’t buy what you do; they buy why you do it. A visionary thinker, he is leading a movement to inspire people to do the things that inspire them, so they go home every day feeling fulfilled by their work.
Featuring: Gary Fish, CEO/President Deschutes Brewery
2. Maintaining Flagship Brands
From developing a long-lasting flagship to balancing two leading brands, these panelists will discuss their experiences with managing and marketing flagship brands.
Featuring: Jeff Billingsley, Director of Marketing, Deschutes Brewery and Tommy Gannon, Director of Sales – Eastern United States, Sierra Nevada Brewing Company
3. Merchandise and POS to Build Your Brand
Presenters will discuss strategies to make sure the brewery merchandise and POS that you are buying is doing the most it can for your brand, as well as what to buy, where to buy it and whom to buy it from.
Featuring: Jill Sacco, Merchandising, POS, and Retail Manager, Allagash Brewing
In this seminar, Ruth Martin discusses how raw materials such as malt, sugars and hops can introduce trace metals and other minerals into wort and beer. She will also cover the impact of trace metals and minerals on beer flavor, flavor stability and physical stability.
Featuring: Ruth Martin, Research & Development Analyst, Sierra Nevada Brewing Company
A panel with five production managers from varying sized breweries will discuss different aspects of day-to-day production. An opportunity to share best practices and talk shop.
Featuring: Scott Dietrich, Vice President of Brewery Operations, Victory Brewing Company, Madison Roane, Director of Brewing Operations, Cigar City Brewing, and Jason Perkins, Brewmaster, Allagash Brewing Company
6. Trash Talk: Solid Waste Tips, Tactics, and Best Practices
Join three BA sustainability subcommittee members, from different sized breweries, as they talk trash! That is, each will share waste reduction and cost savings stories from their breweries. Panelists will provide insight on how they got started on their recycling and composting journeys as well as share some successes and, of course, failures encountered along the way. Whether you are just getting started, trying to grow an existing program, or working to sustain your zero waste program, you’ll leave this session feeling inspired and equipped to make effective, lasting solid waste improvements at your brewing.
Featuring: Cheri Chastain, Sustainability Manager, Sierra Nevada Brewing Company and Eric Larkin, Brewer, Allagash Brewing Company
7. Draught Beer Quality for Retailers
This seminar will be a presentation of the new version of the Draught Beer Quality Manual written specifically for draught beer retailers.
Featuring: Rob Gerrity, Trade Quality Manager, Sierra Nevada Brewing Company
8. Sustainability Benchmarking
The BA sustainability subcommittee initiated the benchmarking of key performance indicators for utility usage and cost, and the initial results were presented at CBC 2014. This seminar presents the results of an expanded benchmarking dataset that includes a larger number and diversity of craft breweries. A panel of brewers will present best practices from their breweries that were identified through the benchmarking project.
Featuring: Eric Larkin, Brewer, Allagash Brewing Company
9. Intro to HACCP and GMP for Breweries
Hazard Analysis and Critical Control Points (HACCP) can be an essential tool in your food safety program. We will break down the basics so you are ready to dive in and put it to use in your brewery.The group will also briefly cover good manufacturing practices for breweries.
Featuring: Rob Fraser, Quality Manager, Sierra Nevada Brewing Company
10. Supply Chain Management for Craft Brewers
An overview of supply chain theory with emphasis on production planning, forecasting and inventory management. Specific topics include seasonal transition, dunnage management and trucking logistics.
Featuring: Geof Hasegawa, Production Planning Supervisor, Deschutes Brewery
11. DIY Beer Fest: Staging a Kickass Beer Event
Beer festivals are an excellent way to promote your brand, gain exposure and create ongoing relationships with customers. So why do breweries wait for someone else to do this for them? Our panelists have been staging their own signature festivals for years to help build their brands. This presentation will cover logistics, marketing, branding, staffing and responsibility, as well as pitfalls to avoid and must-do’s for your signature event.
Featuring: Geiger Powell, Director of Marketing, Cigar City Brewing
As you can see from this list from CBC 2015, our brewery clients are thought leaders within the industry with knowledge and ideas to share.
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