VicinityBrew Software at Southern Brewers Conference 2017

VicinityBrew Software is proud to announce that they will be attending and exhibiting exciting new features of their Brewery Management Software at the 2017 Southern Brewers Conference in Nashville, TN. The show will take place from August 23rd to 25th.

The conference will be held in the heart of downtown Nashville at Music City Center. Sponsors of this year’s conference include Franke Beverage Systems, Keg Logistics, Lipman Brothers, and more.

Southern Brewers Conference

This year marks the second annual occasion of the Southern Brewers Conference and the first year for VicinityBrew to participate as an exhibitor. As a company based in the south, VicinityBrew is extremely excited to be part of this conference. VicinityBrew advocates for supporting local businesses, having a trade show with a geographic focus on the south provides a refreshing source of additional resources to the industry’s regional presence.


“Conferences like this provide a great opportunity to network and catch up with the clients and colleges. We are looking forward to meeting with the southern breweries at the conference, as well as other industry professionals in our region.
We’re also excited to discuss some of our latest features with VicinityBrew’s latest 4.19 release. Overall usability is the highest priority for our development team, as we work toward delivery a feature rich solution we have also made the system more user friendly.”

Kaitlyn McKendry, Marketing Manager, VicinityBrew Software


This year VicinityBrew will be showcasing some of the latest enhancements released in the past year. Beyond curating role based interfaces, users can quick adjust views to display or hide fields and columns most relevant to them and save these settings by user. Two new sections “Phases” and “Related QC Tests” have been added to help focus user attention to the task at hand. Phases target specific stages of the brewing process and allow users to cycle through subsequent operations. Related QC test Results has been added to give additional context to users recording QC test’s, during data entry users can easily review other test results recorded against a brew. Lastly, increasing options for reporting and visualizing data with dashboards.
In addition to exhibiting, VicinityBrew is looking forward to the sessions at the Southern Brewers Conference. The conference will have a full schedule of sessions from across specialties within the beer industry, from owners and brewers to other industry specialists, throughout Thursday and Friday. Three of the conferences sessions will be led by VicinityBrew clients, Highland Brewing and Mill Creek Brewing.

Leah Ashburn, Owner and President of Highland Brewing Company, will be delivering the keynote address on Thursday morning at 8:15 am. Later that morning, Sensory Scientist Anna Sauls, also from Highland, will be speaking on “Troubleshooting with Sensory Data.” This session will take place at 11:30 am and will focus on how to use sensory analysis to detect specific off characters and how to use knowledge of formation to find the source.

On Friday, the first session will be led by Chris Going, Owner of Mill Creek Brewing, and his management team from the brewery. They will be discussing handling the challenges and strategizing beyond the first year of a new brewery.


“My management team and I will be giving a talk on moving beyond year 1. Getting past that first year is a major hurdle for most companies, but as we’ve moved beyond the first year,” said Chris Going of his upcoming session at the conference. “We’ll be sharing a little of our journey thus far, advice on brewery expansion, discussion on sales expansion, the growing pains, and some Q and A. We’re a young company and definitely don’t claim to be experts, but we believe we can provide folks with a ton a value just sharing from our experience, whether it’s things that have worked or places you can learn from our mistakes.”

Chris Going, Founder and CEO, Mill Creek Brewing


Some of VicinityBrew’s client base in attendance include: Catawba Brewing, Highland Brewing Company, Fat Bottom Brewing, Asheville Brewing, and Mill Creek Brewing.

To learn more or schedule a time to talk with us at Southern Brewers Conference, visit VicinityBrew’s website at or click here.


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