The Brewer’s Association defines a craft brewer as small, traditional and independent. Thus, independence is a widely important trait of any craft brewery, and is what sets craft breweries apart from big beer. According to craftbeer.com, more than 6,000 operating breweries exist in the U.S., and 98 percent are considered small and independent. This is such a huge deal in the craft brewing industry that the independent craft brewer seal was created and launched in 2017 by the Brewers Association for independent breweries.
Craft Beer Software Puts Your Brewery’s Independence First
Independence is a defining characteristic of craft breweries everywhere as the market landscape continues to change with new entries and big beer acquisitions.
1. Craft Beer Software Supports a High Variety of Brews
As a craft brewer, you have a niche of what you do well. That niche is ever evolving as you fine tune recipes for consistency, scale up production to match new equipment, and stay true to being crafty with small batch and one-off production. You should have a craft beer software solution in place that is flexible enough to support changes while providing a clear history of past adjustments. With VicinityBrew, you can easily account for on the fly adjustments to produce something totally new, or possibly compensate for an unexpected result such as a slow fermentation.
2. High Quality Beer is Even Easier to Maintain
Quality and consistency are keys to success in the flavor rich and competitive market of craft beer. Yet most breweries are tracking quality data completely separate from overall production. Keep your brews within their targeted range. Increase visibility to trends in production by tagging quality data as it is recorded in one central location. VicinityBrew Software allows clients to tag quality observations and test results directly to a batch. Include quality results and observations such as pH and gravity within your craft beer software. Review your production yields and loss, alongside other metrics, allowing you to identify and measure any associated correlation over time.
3. Craft Beer Software Keeps Your Beer Transparent
One of the biggest strengths in the craft beer space is the connection to the consumer. Customers can come in for a visit and see where and when brews take place. Being able to take that a step further and provide a clear account of ingredients used in any particular brew can extend that level of transparency. VicinityBrew can provide a complete ingredient list and breakdown for nutritional labeling or a simple summary of items used. Tracking all ingredients used is a common craft beer software feature, but allowing users to record this data in a flexible, real time scenario is a unique characteristic of VicinityBrew Software.
4. …So That You Can Spend Time Brewing, Not Managing
By centralizing the essential source of your data management, you no longer have to spend time sifting through spreadsheets, or worrying about someone erasing your whiteboard schedule prematurely.
Consumers and brewers share a set of core values. Consumers want choice; craft provides variety, consumers want transparency; craft gives them a seat at their bar. Independence gives craft the freedom to deliver these value propositions to end consumers and focus on creating a legacy of quality crafted beer. Reflect these values and independence in your brewery, with a craft beer software solution that can efficiently adhere to your brewery’s variation, transparency, and quality. Contact us today to learn more about how VicinityBrew Craft Beer Software can improve your brewery’s operations!
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