Building Trust with Your Craft Beer Distributors

One of the biggest problems facing a growing brewery is capacity restraints, being able to make enough beer to meet the growing demand of craft beer distributors. Brewery software can give you the ability to establish a fine tuned brewery by connecting data across departments. Ensure that your team is meeting demand and exceeding expectations in your wholesaler relationships.

During the 2016 Brew Talks Series, Revolution Brewing Sales & Marketing Director, Donn Bichsel, shared their story on “runaway train” growth, challenges they experienced and what they learned along the way. Bichsel emphasized the importance of distributor relationships, SKU management and having a solid retail. He noted that as craft opportunities grow, so does the competition in the market.

Beer Distributors Want Choice

“There are only so many tap handles out there,” said Bichsel. “Going from 16-32 tap lines doesn’t mean you will sell more beer.”

Once you get a great spot with your beer distributors or wholesalers, it can be scary to explain that you may not be able to fill future orders in fear of being dropped without a second chance.

Building a trusting relationship with your distributors and wholesalers is an essential factor for your growing production brewery. Being able to deliver consistency along with quality and quantity is important in founding a solid track record that distributors can rely on.

It is essential that your brewery is connected from sales to distribution and production as your production grows. A Material Requirements Planning (MRP) tool can streamline these connections and help your team meet demand and strengthen your reputation and relationship with distribution partners. VicinityBrew MRP can help your team organize and drive out a production schedule based on a forecast or directly from sales orders. By measuring production lead times and ingredient inventory levels, VicinityBrew helps production and purchasing. Support SKU management with automation to help you measure quantity and styles required by date.

Shelf space is limited and wholesalers and distributors are not at a lack of options in the now 4000+ brewery space. Increasing the number of craft beer options available to consumers, does not mean that any particular brand will gain more market share. But it will certainly help your brewery’s chances. Contact us today to learn more about VicinityBrew MRP functionality and how it can help your brewery.

« All Blogs

IF YOU ARE READY TO GET STARTED OR HAVE ANY QUESTIONS

Comments are closed.